Not good for everyone.
Right for you.

RightShop is the first personalized intelligence layer for consumer product decisions — evaluating every product against your individual biology, not averaged assumptions or marketing claims.

Join the Beta

40+Validated scientific databases
0—100Personalized RightScore
168Average daily chemical exposures per person
Real-timeScore adaptation as your profile evolves

The question isn’t
“is this product good?”
It’s “is this right for me?”

RightShop maps product composition against your individual profile — your biology, sensitivities, health priorities, and goals. The same product will score differently for different people. That’s the point.

Generic labels, popularity rankings, and one-size-fits-all wellness claims don’t tell you anything meaningful. Your RightShop does.

By asking the more precise question, we create a more useful answer — one that’s specific to your life, not an average of everyone else’s.

Personalization isn’t a feature —
it’s the entire foundation.

The same product will produce a different RightScore for different users.

Skincare jar and pump bottle surrounded by splashes of cream

The old question

“Is this product good?” — answered with crowd ratings, paid rankings, and marketing claims that apply to no one in particular.

Woman with eyes closed, hands framing her face

The right question

“Is this right for me?” — evaluated against your biology, sensitivities, life stage, health priorities, and goals. Specific to you.

From point-of-decision
to ahead of the decision.

RightShop evolves from a decision-support tool into an agentic intelligence layer — proactive, health-data-aware, and built to integrate wherever decisions are made.

Now · Available today
Decision support
Search for a product. Get your personalized RightScore and a clear explanation. Ask follow-up questions in plain language. Know, before you buy — without the guesswork or fear tactics.
Near · In development
Health data integration
Connect Apple Health, Oura, Whoop, and other platforms — or upload any lab result directly. Blood panels, hormone tests, microbiome reports. RightShop parses your biomarkers and recalibrates your RightScore against your actual biology, not just your stated preferences.
Near · In development
Proactive intelligence
The system reads context — life-stage changes, seasonal climate, health trends — and surfaces better choices ahead of time. Integration across health platforms means it already knows what you need.
Future · Vision
Agentic commerce
“Order what I need.” RightShop shortlists, prioritizes by RightScore, and executes — quietly optimizing your choices across every platform, without requiring your constant attention.

Every score is a reason,
not just a number.

Each RightScore surfaces the variables that matter most for your specific profile. Not a black box — a transparent, factor-by-factor breakdown you can interrogate and act on.

Strict caps for carcinogens and high-risk ingredients establish a product health floor first. That baseline is then dynamically adjusted using your RightRecipe — biology, sensitivities, goals, life stage — to produce a final score that is uniquely yours.

See your RightScore

Ingredient safety: 85
Skin sensitivity: 72
Hormone health: 58
Your health goals: 91
Allergen exposure: 66

Personalized intelligence at
the point of decision.

Available today as an app and browser extension — wherever you’re considering a product, your personalized intelligence is there too.

RightScore
A personalized score from 0 to 100 for every product, with a clear explanation of why it does or doesn’t fit your profile. Not a crowd consensus. Not an average. Specific to you, right now.
Your RightRecipe
A dynamic profile that captures your biology, sensitivities, life stage, and goals. As your inputs change — pregnancy, perimenopause, new sensitivities, new priorities — your scores update in real time.
Plain-Language Q&A
Ask anything in natural language. “How does this interact with acne-prone skin?” “Why should I care about parabens specifically?” Answers grounded in science, framed around your profile — not generic warnings.
Real-Time Adaptation
As your profile evolves, and the science advances, scores update accordingly. A score today may differ next year — because you’ve changed, or because we know more. That responsiveness is by design.